Coffee roasters, pastrami curers,
bakers & delicious sandwich makers.
Speciality coffee, all-day brunch and pastrami sandwiches in Spitalfields, Islington and Highgate, London.
The Reuben. A TRADE original.Made from scratch. Since day one.
We take our
sandwiches
seriously.
Seven days to cure. Hours to smoke. A few very happy minutes to eat.
Our signature pastrami is just the beginning. Come for a proper breakfast, a generous lunch, or coffee and something sweet.
Meet the sandwichesGood taste. Great gift.
Give them
a little TRADE.
A proper breakfast. A favourite sandwich. Coffee and cake.
Let them choose something they love.
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Your neighbourhood, our kitchen
Make yourself
at home.
A quick coffee. A long lunch.
Your usual, or something new.
TRADE, for the whole table
Good company.
Better lunch.
Meetings, celebrations and everything in between. Our sandwiches, salads, breakfast favourites and sweet treats, made for sharing.

Frankie, Marion & Alex
Family Business Est. 2014
Good food runs
in the family.
We opened our first café on Commercial Street in 2014. But our family’s food story goes back a whole lot further.
New York deli generosity. Melbourne café culture. Our own London way. We make the food we love, from scratch, and we love looking after the people who eat it.
A little TRADE at home
Your daily coffee,
done properly.
From our signature House Espresso to single-origin coffees from Kenya, Colombia, Ethiopia and Guatemala. Find your next favourite.
Colombia and Brazil. Orange sherbet and milk chocolate.
